In the Winners' Showcase program booklet, ILNBrefs was described as:
"Motivated by a strategic goal to increase the ILN's visibility within the membership, the staff launched an internal communications program using direct email. Eye-catching, humorous and encouraging member interaction were key goals of the design and ultimately used cartoons to convey the story. Each cartoon/caption was base on a little known and often outdated international law still on the books...YHA judges were all smiles when they gave this program first place for clever and successful achievement of goals. Staff with limited but taleneted resources surmounted the challenges: researching laws, illustrating cartoons, liaising with member firms for input and approval, arranging for electronic delivery of the cartoons, figuring out how to bypass spam filters, and tracking the results."
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