Monday, April 6, 2009

ILNBriefs Wins First Place in Internal Communications Category at LMA's Your Honor Awards!

On Thursday, it was announced that the International Lawyers Network's ILNBriefs project won first place in the Internal Communications category at the Legal Marketing Association's Your Honor Awards. The LMA says "The LMA 'Your Honor Awards' is law firm marketing's Oscars, Emmys and MacArthur Foundation Awards all rolled up in one. This is the vehicle by which we honor the products and services produced by our industry this past year that stand for the 'best of the best.'" I was on hand to accept the award and see a number of the cartoons displayed with the other winning entrants.

In the Winners' Showcase program booklet, ILNBrefs was described as:
"Motivated by a strategic goal to increase the ILN's visibility within the membership, the staff launched an internal communications program using direct email. Eye-catching, humorous and encouraging member interaction were key goals of the design and ultimately used cartoons to convey the story. Each cartoon/caption was base on a little known and often outdated international law still on the books...YHA judges were all smiles when they gave this program first place for clever and successful achievement of goals. Staff with limited but taleneted resources surmounted the challenges: researching laws, illustrating cartoons, liaising with member firms for input and approval, arranging for electronic delivery of the cartoons, figuring out how to bypass spam filters, and tracking the results."
As the artist for these cartoons, I was particularly touched by the nomination and subsequent award. Once the LMA makes the video of the awards ceremony available, I will be posting that on here as well. Congratulations to the ILN!

No comments:

Post a Comment